Privacy policy

Privacy Policy

Last updated: May 3, 2026

This Privacy Policy describes how Primenia ("Primenia", "we", "us", or "our") collects, uses, discloses, and protects personal information of visitors to and customers of primenia.com (the "Site") and our related online services (collectively, the "Services"). This Policy is written for residents of the United States. We do not knowingly collect personal information from individuals located outside of the United States.

By using the Services, you acknowledge the practices described in this Policy. If you do not agree, please do not use the Services.

1. Information We Collect

1.1 Information You Provide to Us

  • Identifiers: name, postal address, email, phone number, account credentials.
  • Commercial information: orders placed, products viewed, returns and refunds, communications with our support team.
  • Payment information: handled by our PCI-DSS compliant payment processors (Shopify Payments and others). We do not store full card numbers on our servers.
  • Marketing preferences: email subscription status, SMS opt-in (if you opt in).

1.2 Information Collected Automatically

  • Internet activity: IP address, browser type, device type, operating system, referring URLs, pages viewed, time spent, and clickstream data.
  • Geolocation: approximate location derived from IP address (not precise GPS).
  • Cookies and similar technologies: see Section 6 below.

1.3 Information from Third Parties

  • Analytics providers (such as Microsoft Clarity, Google Analytics) that report aggregated and individual usage information.
  • Advertising partners (such as Meta, Google Ads, TikTok) for measurement and conversion attribution.
  • Service providers (such as Shopify, our shipping carriers, our customer-support tools).

1.4 Sensitive Personal Information

We do not intentionally collect "sensitive personal information" as defined under the California Consumer Privacy Act (CCPA), such as Social Security numbers, driver's license numbers, precise geolocation, racial or ethnic origin, religious beliefs, or genetic data. We do not use or disclose any sensitive personal information for purposes that would trigger a right to limit under the CCPA.

2. How We Use Personal Information

  • To process and fulfill your orders, including shipping, billing, and customer support.
  • To communicate with you about your orders, accounts, and our products.
  • To send marketing communications, where permitted by law (you can opt out at any time).
  • To personalize and improve the Services, including A/B testing and product analytics.
  • To detect, investigate, and prevent fraud, abuse, or security incidents.
  • To comply with legal obligations and enforce our Terms of Service.

3. How We Disclose Personal Information

We disclose personal information to the following categories of recipients:

  • Service providers who process information on our behalf (e-commerce platform, payment processing, fulfillment, shipping, analytics, email/SMS marketing, customer support, fraud prevention).
  • Advertising and analytics partners for measurement and to serve relevant ads, subject to your opt-out rights described below.
  • Legal and compliance recipients when required by law, subpoena, court order, or to protect our legal rights or the safety of others.
  • Business transfers: in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.

We do not sell personal information for monetary consideration. Some of our analytics and advertising activities may be considered "sharing" or "selling" under certain U.S. state laws (such as the CCPA). You can opt out as described in Section 5.

4. Your Privacy Rights Under U.S. State Laws

4.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we have collected, the sources, the purposes for collection, and the categories of third parties to whom we disclose it.
  • Access a copy of the specific pieces of personal information we have collected about you (subject to verification).
  • Delete personal information we have collected, subject to certain exceptions.
  • Correct inaccurate personal information.
  • Opt out of the sale or sharing of personal information for cross-context behavioral advertising.
  • Limit the use of sensitive personal information (we do not use sensitive personal information for purposes triggering this right).
  • Non-discrimination for exercising any of these rights.

4.2 Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Montana (MTCDPA), and other state residents with similar laws

Residents of states with consumer-privacy laws have rights similar to the California rights above, including the right to access, correct, delete, opt out of targeted advertising, and (in some states) opt out of profiling that produces legal or similarly significant effects. We do not engage in profiling that produces such effects.

4.3 How to Exercise Your Rights

You may submit a verifiable consumer request by:

  • Emailing hello@primenia.com with the subject "Privacy Request" and a description of the right you wish to exercise.
  • Or writing to us at the address in Section 11.

We will respond within the timeframe required by the applicable state law (generally 45 days, with the possibility of one 45-day extension). To protect your privacy, we may need to verify your identity before fulfilling your request.

4.4 Authorized Agents

You may designate an authorized agent to make a request on your behalf. We will require written authorization from you and may verify the agent's identity.

4.5 Appeals

If we decline to act on your request, you may appeal our decision by replying to our response email within 60 days. We will respond to appeals within 45 days.

5. Do Not Sell or Share My Personal Information / Opt-Out

You may opt out of "sale" and "sharing" of personal information for cross-context behavioral advertising by:

  • Emailing us at hello@primenia.com with the subject "Do Not Sell or Share".
  • Enabling the Global Privacy Control (GPC) signal in your browser. We honor GPC signals as a valid opt-out request as required under California law.

6. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, web beacons, and similar technologies to operate the Site, remember your preferences, analyze usage, and serve advertising. You can:

  • Manage cookies through your browser settings.
  • Opt out of interest-based advertising through industry tools such as the DAA WebChoices tool, the NAI opt-out, and your mobile device's "Limit Ad Tracking" or "Opt Out of Ads Personalization" settings.

7. Children's Privacy (COPPA)

The Services are intended for adults 18 years of age or older. We do not knowingly collect personal information from children under 13 in violation of the Children's Online Privacy Protection Act (COPPA). If you believe a child under 13 has provided us with personal information, please contact us at hello@primenia.com and we will delete it promptly.

8. Marketing Communications (CAN-SPAM & TCPA)

If you opt in to email marketing, every commercial email we send will include an unsubscribe link as required by the CAN-SPAM Act (15 U.S.C. § 7701 et seq.). If you opt in to SMS marketing, you may opt out at any time by replying STOP, in compliance with the Telephone Consumer Protection Act (TCPA) and FCC regulations. Message and data rates may apply.

9. Data Security and Retention

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. No system can be 100% secure, and we cannot guarantee absolute security. We retain personal information only for as long as needed to fulfill the purposes described in this Policy or as required by law (for example, tax and accounting record-keeping).

10. Changes to This Privacy Policy

We may update this Policy from time to time. The "Last updated" date at the top reflects the latest revision. Material changes will be communicated via the Site or by email when reasonably possible.

11. Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy, please contact us at:

Email: hello@primenia.com
Mail:

Primenia
2105 Vista Oeste Northwest
Albuquerque, NM 87120
United States